I Hear (Brand) Voices
What does yours sound like? Creating a voice for a brand starts with understanding their customers. Does your language resonate? Is it serious or lighthearted? Witty or fact based and rational? How you talk to customers should be unique -- a distinctive stamp that unmistakably and consistently says who you are. Here’s what these two we created said about their brands.
American Express Cardmembers get it
As a service to merchants accepting American Express as a payment method, the company wanted a distinctive way to position merchants and their offers as a solution to Cardmember wants and needs -- a critical tactic to help Amex to compete with Visa and Mastercard as cards of choice for everyday spend. This platform did so in a manner that felt relatable and realistic.
Onder – A unique law firm, a unique voice
Personal injury law firms look and sound a lot alike when the intense competition they face has never made it more important for them to be unique. They asked us to give them a voice that felt empathetic and caring instead of opportunistic and money-focused. We gave them a way to talk to clients that reflects their uniquely collaborative approach to the law.
